THE WEEKLY HOWL IS CLOSING MORE STORES

The OG: It’s easy to forget what a young industry fitness is. Prior to 1980, the commercial gym barely existed. We’ve become accustomed to seeing a gym on every corner but that wasn’t always the case. In many ways, the modern fitness movement was born when Dr. Kenneth Cooper published Aerobics. From the Bangor Daily News:

Fifty years ago this month, Cooper published the groundbreaking book “Aerobics.” He’s written 18 more books since, but this was the one that set the course, the plan and the theory that led to the popularity of running as well as arguably to every spin class, step class, Latin dance class, aqua exercise class, obstacle-course run, boot camp workout and high intensity interval training.

Think of him and his book as the ancestor whose name might not be familiar to younger generations, but whose influence is as palpable as the DNA that gives us blue eyes or dark hair or the inability to carry a tune.

“Dr. Cooper’s work provided me the pathway to establish my fitness industry career,” says Terri Arends, group fitness director at the Aaron Family Jewish Community Center, which is known for its innovative and large array of classes. “I am so blessed I can get up daily and truly love my work.”

Cooper wrote the book when he was a physician in the U.S. Air Force. His wife, Millie, typed the manuscript. It has sold 30 million copies and been translated into 41 languages.

“I wanted to motivate people to take care of themselves,” Cooper says of a time when close to 45 percent of Americans smoked (compared with 15 percent today) and only 100,000 jogged (a number now well in the two-digit millions). “I said, ‘We need to get this out; it will save lives.’

It’s widely accepted now that working out is good for you but it wasn’t that long ago that there was a stigma around the idea of working out. People thought lifting weights would make you slow or that we were all born with a finite number of heart beats. That sounds stupid but people believed it. Donald Trump still believes it. Dr. Cooper began the work of changing the thinking around exercise.

The book spawned a phenomenon that wasn’t always positive. “There was initially controversy in what I did because I was taking care of healthy people,” he says. When he was interviewed by Barbara Walters, “she was very rude,” he says. “She called me a fraud.” (But, he adds, when he told her he had an ongoing exercise program with the U.S. Air Force, “she found what I was telling her was truthful and she was impressed.”) On the ABC show “Nightline,” he debated cardiologist Henry Solomon, author of a book called “The Exercise Myth.”

“I was a radical,” he says.

              I wonder how much we are paying for that attitude shift. As we were transitioning to a more sedentary existence, there was a generation that was led to believe that exercise was bad for you. It’s even scarier to imagine a world without Dr. Cooper. Who knows what shape we would be in.

Real Estate: People love to give Amazon for almost every trend affecting the business landscape today. Why did Borders go out of business? Amazon, of course. However, it’s never quite that simple. There was more than Amazon at play there. That Retailpocalypse is the same. From the Durham Herald:

Large stores being transformed into new uses is the new normal, said Charlie Coyne, CBRE’s director of retail services in Raleigh.

“I wouldn't call it a trend anymore, it is here to stay,” Coyne said. Big-box retail locations across the country are being turned into fitness gyms, medical offices and municipal facilities, he added.

More than 90 million square feet of space is expected to be vacated in 2018, according to real estate data firm CoStar Group. Last year 105 million square feet of retail closed.

“The U.S. is just over-retailed, with too many stores and too much square footage,” he said.

            Commercial real estate fell in love with retail space years ago and they over-built. From Bloomberg:

 

Even though retailers have been retreating for years, the country still has about 24 square feet of shopping space per person, many times more than any other developed nation, according to research firm Green Street Advisors.

 

Now they are scrambling to fill big spaces and turning to a group that they have long shunned: gyms.

 

Triangle Rock Club announced earlier this week that it will put its third Triangle location in the former Walmart building at 1010 Martin Luther King Jr. Parkway. Construction will be done in two phases and will eventually account for 32,000 square feet. The first phase will get the gym up and running in Durham, while the second phase will include a roof lift and additional square feet to accommodate taller walls.


“We’ve been searching for the right opportunity to expand into Durham for nearly 4 ½ years, and we’ve found the perfect location for our newest (and largest) facility,’ said Triangle Rock Club Managing Partner Joel Graybeal in a statement.


            Triangle Rock Club was looking for 4.5 years! It’s not that easy to find 30,000+ square feet but still. I am excited to see what getting prime real estate will do for the fitness industry. The openings that I’m personally seeing are trampoline gyms. They seem to popping up everywhere these days.

 

Supplements: Speaking of store closures, GNC announced that it will be closing 200 stores this year. And it is not the only supplement retailer to hit hard times. From Fortune:

GNC Holdings is joining the parade of store chains closing a big number of stores as they look to fix their businesses.

The vitamin retailer said in a regulatory filing late Thursday that it plans to close 200 stores this year, a number that could vary depending on its ability to renegotiate leases or move some stores. GNC operates small but ubiquitous locations, with 3,385 stores in the U.S. and Canada, along with franchise stores and small areas within many Rite-Aid stores. It has another 2,000 stores abroad.

But the vitamin industry is full of turmoil that is taking its toll on GNC and its rivals. Vitamin Shoppe has interviewed turnaround advisers according to the Wall Street Journal, while Vitamin World filed for Chapter 11 bankruptcy protection last year. GNC reported consolidated revenue dropped to $607.5 million in the first quarter, from $654.9 million in the year-earlier quarter.

              GNC doesn’t seem like a particularly smart company. It took them until 2016 to figure out that consumers will check their in-store prices against the online ones. So it’s not surprising that it is struggling to contend with the rising role that social media plays in the supplement industry. From Vox:

 

About five years ago, companies realized they could use social media to promote these supplements as youthful and fun. Hum Nutrition was one pioneer. It offers a range of brightly packaged supplements that are heavy on formulas for beauty-related concerns like acne, anti-aging, and hair growth. It launched in 2012, but the brand started its Instagram account in 2014, coinciding with the announcement that it would be carried in the beauty retailer Sephora. In the past year, Hum’s Instagram account has become more stylized, featuring a mesmerizing, undulating rainbow pattern when you scroll through it on mobile.

Facebook ads for the brand are now ubiquitous. When it landed a $5 million Series A investment at the end of last year, one if its investors noted that one of the attractive qualities of Hum was its “strong engagement on social media.”

 

              The supplement industry is expected to grow rapidly over the next few years but it appears the action is shifting to online sales. The only question is whether any of them are worth your money.  


One membership to rule them all: The proliferation of boutiques specializing in one fitness discipline has created a huge opportunity that has yet to be realized: aggregation. The one problem with boutiques is that most people want to do more than one thing. Maybe they go to SoulCycle four times a week but what do they do on the other three days of the week? Right now, they probably pay for a monthly membership at a big-box gym or they purchase more a la carte classes at another boutique. That is a very inelegant and expensive solution to their problem. Every entrepreneur understands that a consumer’s pain point is their opportunity and this is a big opportunity. From the Daily Herald:

Freeplay is a new app-based fitness company hoping to make exercise fun again.

“We like to say it’s like recess for grownups,” said Adam Chavez, Freeplay co-founder.

When users sign up for Freeplay, they get access to about 40 different exercise locations around Utah County. These locations include Crossfit, yoga, climbing, swimming pools, regular fitness gyms, trampoline parks and even batting cages. Freeplayers can use all of these options anytime they choose, just by checking in at the gym through their app.

Nate Bagley and his wife have been avid Freeplayers almost since the app first launched about a year ago. Bagley, who exercises about six days a week, loves being able to rock climb one day, swim the next, do some weight lifting later, and stop in for yoga at another point. He feels the $79 he pays each month is more than worth the price.

“It gives me access to a huge variety of ways to work out for a super reasonable price,” Bagley said last week while hanging out in Lehi’s Momentum Indoor Climbing — one of the many Freeplay locations. “It’s my favorite app on the entire planet. It really is.”

              A visit to the FreePlay website was not as illuminating as I had hoped. It’s hard to tell if this is just the Utah version of ClassPass or if they are doing something different. The one apparent difference is that you get access to a wide variety of fitness facilities. That could help with the issue of crowding boutique classes that ClassPass ran into and also work towards offering users a more comprehensive fitness experience. That’s a great price point but the relationship with gyms will change as they start sending more people there. Maintaining that price point will be a challenge.  

You’re a fad: The Hippocratic Oath starts off by asking new doctors to “first, do no harm”. I consider this to be a great rule of thumb for the fitness community as well. The first rule of fitness should be to do no harm. The second rule should be to get people moving. And the third rule should be to give people what they are paying for. We are starting to witness the rise of the recovery industry, businesses that offer recovery services and products to people who engage in intense exercise programs. From the LA Times:

Cryotherapy, a freezing treatment used by elite athletes such as LeBron James and Michael Phelps, is just one of the pricey injury recovery and prevention strategies that are exploding in popularity in Los Angeles — despite a lack of scientific evidence in many cases to support their efficacy. Cryotherapy alone is expected to grow to a $5.6-billion global industry by 2024, up from $2.5 billion in 2016, according to Grand View Research, a market research and consulting company.

The remedies — which also include IV therapy drips, vitamin-infused booster shots, hyperbaric oxygen chambers and compression therapy — cater to workout fanatics who insist an old-fashioned ice pack and a Gatorade won't suffice. They're now being offered at so-called wellness boutiques dedicated to administering the treatments; medical offices, weight loss clinics and traditional spas are also getting in on the craze.

              Do these services pass the 3 rules test?

-Do no harm? Probably a pass here. None of these procedures sound like they would harm someone with the possible exception of cryotherapy. There has been a reported death but this sounds like an issue with the therapy not being conducted properly. Being in close proximity to liquid nitrogen carries risks but these should be mitigated by extensive safety procedures.

-Get people moving? We should adjust this to get people recovered and I’m not sure.

Drip Doctors in downtown Los Angeles, for example, offers more than two dozen intravenous drips and booster shots to increase energy, promote faster recovery and aid in weight loss.

There's an $89 Hydroboost IV vitamin drip "perfect for those who need instant hydration," a $30 Supercharged booster shot for customers who are looking for "an intense burst of oomph" or a wallet-busting $220 Limitless IV vitamin drip. That one is billed as "an 'all in one' concoction" that will "optimize performance, neurological function, immune support, detox, and keep you feeling rejuvenated."

Skeptics contend that there is little benefit to IV drip therapy for people who are essentially healthy, saying people are capable of hydrating sufficiently and getting the nutrients they need through food. They instead point to a placebo effect.

              My first impression is these people would be better served from relaxing at home and drinking water for a couple of hours instead of fighting the LA traffic to get to Drip Doctors. The stretching boutiques seem to be the most worthwhile but there is probably less money being invested in them because of their labor-intensive business model. I’ll push on this one.

-Give people what they are paying for? This looks like a fail to me.

But some of the unconventional therapies, while no doubt trendy among the bootcamp-spinning-yoga-kombucha crowd, have been heavily criticized by those who doubt the purported benefits and say providers are making misleading and potentially dangerous claims.

A consumer update by the Food and Drug Administration in 2016 deemed cryotherapy — now offered at boutiques in Santa Monica, Beverly Grove and Costa Mesa — "a 'cool' trend that lacks evidence, poses risks." It said despite claims that cryo helps treat conditions like Alzheimer's, fibromyalgia, migraines, rheumatoid arthritis, multiple sclerosis, stress, anxiety or chronic pain, "this so-called 'treatment' hasn't been proven to do any of these things."

              That’s some straight snake-oil salesmanship. Save your money. If you want to recover, get more sleep, hydrate yourself, maybe get a massage or stretched out. The best fitness is low-tech fitness and the same goes for recovery.

TidBits:

-London gets its first human-powered gym

-What is your fitness personality?

-It’s not your imagination, kids don’t get tired

-Money burning a hole in your pocket?

-The Rock talks motivation

-24 Hour Fitness is working with Microsoft and Adobe to customize its members’ experience

-The Boston Marathon was a glorious mess

THE WEEKLY HOWL IS DOING CHEEK BURPEES

Fraud: Albert Einstein once said that “if you can’t explain it to a six-year old, then you don’t understand it yourself”.  I have a similar theory about fitness: if you need tons of really expensive equipment to get someone in shape, then you don’t know what you’re doing. Enter Dave Asprey, the mastermind behind putting in your coffee, and his new venture, Bulletproof Labs. From Outside:

Bulletproof Labs, which opened last October, is Asprey’s next big thing, an attempt to expand his self-improvement empire beyond beverages and books. Modeled after Alpha Labs—Asprey’s private million-dollar performance center at his home near Victoria, British Columbia—the Santa Monica establishment will, Bulletproof claims, help you regenerate cells, shed fat, layer on muscle, calm your mind, recharge your soul, extend your life, and transform yourself into a productivity powerhouse. 

I arrive at the facility by bicycle on a warm fall day. Next door, Bulletproof Coffee’s outdoor tables are packed with young people hunched over laptops, cradling paper cups of buttery brain power. Bulletproof Labs’ reflective glass windows give the place an air of mystery while reminding you that you’re not as fit and optimized as you might like to think you are. For a middle-aged man whose body and brain are increasingly difficult to keep sharp, the promise of what awaits inside is tantalizing.

The space is bright and tight, a gleaming wellness arcade that includes, among other things, a cryotherapy tank, a bone-density trainer, and a recliner that emits electromagnetic pulses through your butt. It’s a gym of sorts (although Bulletproof insists that it isn’t) but also a meditation center, recovery lounge, and body-analysis clinic—or, as I heard one person put it, a day spa for tech bros. Among the sophisticated machines are several large pods that resemble futuristic sarcophagi, one of which spins slowly, dreamily, behind a large glass divider. Depending on how you’re feeling that day, you can have your naked body zapped with infrared lasers, receive intravenous vitamins, grunt out a high-­intensity circuit on a recumbent trainer while wrapped in cold pads, or sit in a pressure chamber that will whisk you to the virtual summit of Everest and back to sea level in a few minutes.

              This is pseudoscience at its worst and Dave Asprey is a flim-flam man. He rose to prominence with his promotion of Bullet-Proof Coffee (coffee with butter in it) and the claim that it transformed his body. Of course, it turns out that he was also taking testosterone and modafinil among other things. But he claimed that it was the coffee that was responsible for his new physique. Now, he wants to sell you a whole bunch of other stuff as well. Nick Heil spent a week at Bullet-Proof Labs but that does not mean that Outside went easy on him.

There is also abundant controversy surrounding Bulletproof’s claims. Some doctors have presented evidence, including a case study shared at a meeting of the American Association of Clinical Endocrinologists in 2014, suggesting a correlation between otherwise-healthy individuals incorporating Bulletproof coffee into their diet and elevated blood lipids—a cardiac risk factor. Running coach Steve Magness called the Bulletproof Diet bogus on his Science of Running blog in 2014, arguing that whatever benefits Asprey claims he’s experienced from his coffee and nutrition plan come from his use of testosterone, nootropics, and thyroid medication. “He portrays himself as a ‘biohacker’ who has found out all of these secrets about diet, exercise, and such,” Magness wrote, “when the reality is he’s simply a guy who took and continues to take PEDs.” For his part, Asprey has always been transparent about his drug use. 

He came under additional fire for insisting that Bulletproof coffee is processed to eliminate mycotoxins (toxic mold), and got a huge bump in sales when he touted this on the Joe Rogan podcast in 2014. Rogan later fact-checked the claims, and in a subsequent episode roasted Asprey for saying Bulletproof was toxin-free while other coffees were not, which isn’t true: the coffee industry safeguards against mold toxicity, which has only been found in minuscule amounts. Asprey has since toned down the claims but hasn’t recanted them. “Mycotoxins are real,” he told me.

There will always be a Dave Asprey out there because there will always be people who want to sell you something expensive that you don’t need. This type of thing is tempting because in every other aspect of our lives, technology is changing everything and it’s natural to think that technology could change our general fitness and well-being as well. But technology cannot improve the need to move around and lift heavy things and you don’t need new technology to do that. The best fitness equipment is the most low-tech stuff. Don’t give your money to the Dave Aspreys of the world. I have no idea whether he believes his own BS but it is BS.

Face lift: If you want your body to look better, what do you do? You hit the gym and workout. If you want your face to look better, what do you do? Get a face-lift or Botox injections, maybe put a whole bunch of makeup on. Are your body and your face really all that different? Why isn’t there a gym for your face? It turns out that there is, in London. It’s called FaceGym (what else could you possibly call it?) From Fast Company:

 “The muscles on your body and the muscles in your face are exactly the same—you have the same physiology,” explains founder Inge Theron. “So why wouldn’t you work out those 40 muscles in the face?”

Thereon is opening a 2,000-square-foot flagship space at 0 Bond Street in New York City’s NoHo neighborhood this September. Much like a regular gym, members go through a 30- or 45-minute communal class that mimics a fitness session: a warmup, a detailed routine, followed by a cool-down. Trainers knead, massage, and contort the face to best sculpt and tone facial muscles, much like a non-invasive DIY face-lift. Classes start at $70.

While there are relaxing elements reminiscent of a spa experience, “at the end, your muscles hurt just as much as if you’d been to the gym,” reports Theron. “There are absolutely moments that are very, very vigorous . . . We call it ‘sweet pain.'”

Advanced members can opt for laser sculpting and more aggressive muscle manipulation. These sessions involve an electric muscle stimulator that help one, as Theron explains, do “sit-ups for your facial muscles.” She affectionately calls them “cheek burpies.”

I admit that I thought that this sounds silly at first but it makes a lot of sense. You have muscles in your face just like you have muscles in the rest of your body. Why spend so much time on those other muscles and ignore the ones in your face? Especially when your face is what people see the most. The face has always been the domain of the beauty industry, could this bring it over to the fitness industry? Or could it further along the convergence of the fitness and beauty industries? I don’t know but this is an intriguing idea. Right now, FaceGym is the equivalent of a boutique class, actually 2 boutique classes. Most people aren’t going to pay $70 a session, so what is the scalable solution?

Camera Ready: Gym selfies are nothing new. You probably seen people taking them or scrolled past them in your social media feed or both. It’s the new version of flexing in the mirror and it’s not going anywhere anytime soon. And that’s fine. There’s nothing wrong with being excited about the progress that you’re making and wanting to share it with other people. But does a gym need a dedicated space for selfies? One gym in Connecticut says maybe. From Shape:

And The Edge Fitness Clubs is trying to take the sweaty selfie to a whole new level. The brand decided to give members access to a Gym Selfie Room at their Fairfield, CT, facility—an entire space dedicated to the post-workout photos. The initiative was fostered from results a survey Edge Fitness Clubs commissioned, which showed that 43 percent of adults who go to a gym have taken a picture or video of themselves while there, with 27 percent of those photos being selfies.

With this new selfie space, gym goers would not only have a spot to take all the post-sweat pics they want without gawkers wondering what they're doing, but the room would be stocked with hair products, fitness accessories, and even photo-friendly lighting to ensure the best social-worthy pic.

              It turns out that there was so much backlash on social media that Edge Fitness decided to scrap the whole idea. There are a lot of issues with a selfie room. Does it celebrate aesthetics over functionality? Does it promote body image dysmorphia? Is social media having a negative effect on people’s self-esteem and well-being? Those are all good questions but I want to posit a different one. Is a selfie room just a waste of space in a gym?

Gyms are a real estate business. You need to find a good location at a good price and then you need to maximize the space that you have. A gym should maximize the amount of space that is dedicated to its core activity, fitness. No business has unlimited resources and a selfie room means less space for actual fitness activities. I believe that a gym should be designed to provide members the best space to improve their fitness not to be trendy or to increase social media presence. Don’t waste space on something as frivolous as a selfie room. Members can take a selfie whenever or wherever. Isn’t that the whole point? They come to the gym to work-out. Give them as much space as possible to do just that.

Keeping the lights on: A gym in Sacramento has started to tap into the energy that its members generate while working out. Sacramento Eco Fitness is taking the energy that is created on its bikes, treadmills, and ellipticals and using that to offset its electrical bill:

So how, exactly, can your workout power a building? Without going full Bill Nye, here’s the deal: Specially designed green fitness equipment can harness the energy you use when you’re pedaling a bike or moving on an elliptical or treadmill and transform it into usable electricity. Sacramento Eco Fitness uses SportsArt ECO-POWR machines, which have built-in micro-inverters and juice up the electrical grid via standard wall outlets. Since this is a growing industry, you might see different approaches in different gyms; some machines only power a gym’s electrics while they’re in use, while other equipment is set up so that energy can be stored in batteries.

              That’s pretty cool but does it really make that big of a difference?

After installing ECO-POWR cycles, Sacramento Eco Fitness saw their monthly electricity expenditures drop from $680 to $30. That’s pretty huge! And the gym has no intention of stopping there. Recently, the facility added a SportsArt treadmill capable of converting human energy to electricity, which should capture and store even more power. The gym hopes to share its energy with surrounding businesses within the next couple of years.

              Wow, that is impressive. This won’t single-handedly solve our energy problems but every little bit helps and that’s a great savings for that gym. Plus, its members get to work-out and save the planet at the same time. 

Fitness Apps: If a little of something is good, then does that make more of it better? Not necessarily. But that is the situation we find ourselves in with regard to technology. Smartphones and social media are good things but if you spend all day on Facebook and Instagram instead of interacting with the real world, then you are going to end up miserable. What about fitness apps? Can we overdo it with them too? From Medical Xpress:

I had been feeling a bit run down before heading to the gym, so I had planned on an easy workout. But then I turned on my bike's computer, which is connected to data from all the other bikes at the gym. I started a new route on the app I use, and as I pedalled, it showed that I was only in third place for my whole gym. I could have slowed down, but I didn't want to be any lower on the leader board.

I'm one of the younger members of my gym, and my pride was on the line. So I threw away my workout plan and instead idiotically chased a stranger's time. The day after, I developed a fever and felt as though getting up the stairs to bed was an insurmountable task. I did this to myself, and it's not the first time. I'm a fitness app fanatic.

Fitness apps such as Strava, Nike+ Run Club and Espresso Bikes allow tens of millions of users to virtually race one another, and even compete against Olympians. Though these apps can provide inspiration to get out the door, experts say mobile fitness apps may be sabotaging people's workouts and even putting them in danger.

              You don’t want to train all-out every day of your life but fitness apps encourage people to do exactly that. A major problem we have with technology right now is that products are being designed to be addictive so that its creators can get rich. No one is content to build an app that is designed to be used 3 times a week. They want to make something that users will use every day whether that is good for them or not. We probably do need more regulation (although I doubt that anything is coming anytime soon) but in the meantime we all need to find our own personal balance. Strava might be great for pushing yourself but sometimes you need to back off as well. Either users need to devise their own schedule for using fitness apps or the apps could make an effort to provide some balance. For example, Strava could offer a way to track whether you stuck to your goal of running 5 miles in 40 minutes while maintaining a heart rate of 120. Users could choose whether they want to enter the leaderboard mode or active recovery mode. That way Strava could still be a part of its users’ daily routines without encouraging them to overdo it. 

Motivation: Barbell Apparel conducted a survey and found that athletic apparel is crucial to people’s motivation to work-out. Yes, there is an element of self-serving here but let’s dive in anyway. From the NY Post:

“Your fitness isn’t a result of what you do today, it’s the culmination of what you’re willing to do every day,” said Hanson. “We founded our company with the belief that expertly made clothing could help support and motivate people to reach their full potential in the gym. Sometimes all it takes to tackle that next workout, is putting on an amazing fitting piece of clothing that motivates you. At the end of the day, those who get the best results are rarely the most talented, but almost always the most motivated.”

Top 15 things that keep people motivated to hit the gym:

  1. Seeing results in their body 58.7 percent/1174
  2. Putting on gym clothes 58.2 percent/1163
  3. Drinking a lot of water 46.3 percent/925
  4. Going with partner 44.8 percent/895
  5. Eating a healthy lunch 43.3 percent/866
  6. Setting achievable goals 40.2 percent/804
  7. Listening to a psych-up playlist 38.8 percent/775
  8. Joining a class at their gym 34.3 percent/685
  9. Working out in the morning 33.8 percent/676
  10. Eating a healthy snack beforehand 33.6 percent/672
  11. Talking about going 33.0 percent/659
  12. Eating a healthy breakfast 32.5 percent/649
  13. Telling your partner you’re going 32.1 percent/642
  14. Being able to track your progress 32.0 percent/640
  15. Telling a colleague you’re going 29.7 percent/593

Does putting on your gym clothes count as motivation or is that just starting your routine? Could I include starting my warm-up. There are many days when I do not feel like working out but once I get the blood pumping, I am good to go. A lot of these aren’t motivation so much as ways to make sure that you work-out (such as working out in the morning) or just different ways to stay accountable to someone or something. You can count that as staying motivated but I think that we need to change the conversation around motivation. So much of this list falls under accountability which can work but it is not the most sustainable method. And there are several ones that are just variations on sticking to the routine.

I realize that Barbell Apparel may have done something to ensure that apparel came up near the top of the survey but this is a decent reflection of how people think about motivation. We need a shift towards intrinsic motivation and this survey shows that people are focused on extrinsic motivation.

TidBits:

-Donald Trump has not appointed anyone to the President’s Council on Sports, Fitness, and Nutrition

-Dairy farmers in Michigan are using fitness trackers to monitor their cows

-SNL’s take on athleisure wear

-Hip thrusts are all the rage these days

-CrossFit Games champion Tia Toomey won gold in weightlifting at the Commonwealth Games