Fraud: Albert Einstein once said that “if you can’t explain it to a six-year old, then you don’t understand it yourself”. I have a similar theory about fitness: if you need tons of really expensive equipment to get someone in shape, then you don’t know what you’re doing. Enter Dave Asprey, the mastermind behind putting in your coffee, and his new venture, Bulletproof Labs. From Outside:
Bulletproof Labs, which opened last October, is Asprey’s next big thing, an attempt to expand his self-improvement empire beyond beverages and books. Modeled after Alpha Labs—Asprey’s private million-dollar performance center at his home near Victoria, British Columbia—the Santa Monica establishment will, Bulletproof claims, help you regenerate cells, shed fat, layer on muscle, calm your mind, recharge your soul, extend your life, and transform yourself into a productivity powerhouse.
I arrive at the facility by bicycle on a warm fall day. Next door, Bulletproof Coffee’s outdoor tables are packed with young people hunched over laptops, cradling paper cups of buttery brain power. Bulletproof Labs’ reflective glass windows give the place an air of mystery while reminding you that you’re not as fit and optimized as you might like to think you are. For a middle-aged man whose body and brain are increasingly difficult to keep sharp, the promise of what awaits inside is tantalizing.
The space is bright and tight, a gleaming wellness arcade that includes, among other things, a cryotherapy tank, a bone-density trainer, and a recliner that emits electromagnetic pulses through your butt. It’s a gym of sorts (although Bulletproof insists that it isn’t) but also a meditation center, recovery lounge, and body-analysis clinic—or, as I heard one person put it, a day spa for tech bros. Among the sophisticated machines are several large pods that resemble futuristic sarcophagi, one of which spins slowly, dreamily, behind a large glass divider. Depending on how you’re feeling that day, you can have your naked body zapped with infrared lasers, receive intravenous vitamins, grunt out a high-intensity circuit on a recumbent trainer while wrapped in cold pads, or sit in a pressure chamber that will whisk you to the virtual summit of Everest and back to sea level in a few minutes.
This is pseudoscience at its worst and Dave Asprey is a flim-flam man. He rose to prominence with his promotion of Bullet-Proof Coffee (coffee with butter in it) and the claim that it transformed his body. Of course, it turns out that he was also taking testosterone and modafinil among other things. But he claimed that it was the coffee that was responsible for his new physique. Now, he wants to sell you a whole bunch of other stuff as well. Nick Heil spent a week at Bullet-Proof Labs but that does not mean that Outside went easy on him.
There is also abundant controversy surrounding Bulletproof’s claims. Some doctors have presented evidence, including a case study shared at a meeting of the American Association of Clinical Endocrinologists in 2014, suggesting a correlation between otherwise-healthy individuals incorporating Bulletproof coffee into their diet and elevated blood lipids—a cardiac risk factor. Running coach Steve Magness called the Bulletproof Diet bogus on his Science of Running blog in 2014, arguing that whatever benefits Asprey claims he’s experienced from his coffee and nutrition plan come from his use of testosterone, nootropics, and thyroid medication. “He portrays himself as a ‘biohacker’ who has found out all of these secrets about diet, exercise, and such,” Magness wrote, “when the reality is he’s simply a guy who took and continues to take PEDs.” For his part, Asprey has always been transparent about his drug use.
He came under additional fire for insisting that Bulletproof coffee is processed to eliminate mycotoxins (toxic mold), and got a huge bump in sales when he touted this on the Joe Rogan podcast in 2014. Rogan later fact-checked the claims, and in a subsequent episode roasted Asprey for saying Bulletproof was toxin-free while other coffees were not, which isn’t true: the coffee industry safeguards against mold toxicity, which has only been found in minuscule amounts. Asprey has since toned down the claims but hasn’t recanted them. “Mycotoxins are real,” he told me.
There will always be a Dave Asprey out there because there will always be people who want to sell you something expensive that you don’t need. This type of thing is tempting because in every other aspect of our lives, technology is changing everything and it’s natural to think that technology could change our general fitness and well-being as well. But technology cannot improve the need to move around and lift heavy things and you don’t need new technology to do that. The best fitness equipment is the most low-tech stuff. Don’t give your money to the Dave Aspreys of the world. I have no idea whether he believes his own BS but it is BS.
Face lift: If you want your body to look better, what do you do? You hit the gym and workout. If you want your face to look better, what do you do? Get a face-lift or Botox injections, maybe put a whole bunch of makeup on. Are your body and your face really all that different? Why isn’t there a gym for your face? It turns out that there is, in London. It’s called FaceGym (what else could you possibly call it?) From Fast Company:
“The muscles on your body and the muscles in your face are exactly the same—you have the same physiology,” explains founder Inge Theron. “So why wouldn’t you work out those 40 muscles in the face?”
Thereon is opening a 2,000-square-foot flagship space at 0 Bond Street in New York City’s NoHo neighborhood this September. Much like a regular gym, members go through a 30- or 45-minute communal class that mimics a fitness session: a warmup, a detailed routine, followed by a cool-down. Trainers knead, massage, and contort the face to best sculpt and tone facial muscles, much like a non-invasive DIY face-lift. Classes start at $70.
While there are relaxing elements reminiscent of a spa experience, “at the end, your muscles hurt just as much as if you’d been to the gym,” reports Theron. “There are absolutely moments that are very, very vigorous . . . We call it ‘sweet pain.'”
Advanced members can opt for laser sculpting and more aggressive muscle manipulation. These sessions involve an electric muscle stimulator that help one, as Theron explains, do “sit-ups for your facial muscles.” She affectionately calls them “cheek burpies.”
I admit that I thought that this sounds silly at first but it makes a lot of sense. You have muscles in your face just like you have muscles in the rest of your body. Why spend so much time on those other muscles and ignore the ones in your face? Especially when your face is what people see the most. The face has always been the domain of the beauty industry, could this bring it over to the fitness industry? Or could it further along the convergence of the fitness and beauty industries? I don’t know but this is an intriguing idea. Right now, FaceGym is the equivalent of a boutique class, actually 2 boutique classes. Most people aren’t going to pay $70 a session, so what is the scalable solution?
Camera Ready: Gym selfies are nothing new. You probably seen people taking them or scrolled past them in your social media feed or both. It’s the new version of flexing in the mirror and it’s not going anywhere anytime soon. And that’s fine. There’s nothing wrong with being excited about the progress that you’re making and wanting to share it with other people. But does a gym need a dedicated space for selfies? One gym in Connecticut says maybe. From Shape:
And The Edge Fitness Clubs is trying to take the sweaty selfie to a whole new level. The brand decided to give members access to a Gym Selfie Room at their Fairfield, CT, facility—an entire space dedicated to the post-workout photos. The initiative was fostered from results a survey Edge Fitness Clubs commissioned, which showed that 43 percent of adults who go to a gym have taken a picture or video of themselves while there, with 27 percent of those photos being selfies.
With this new selfie space, gym goers would not only have a spot to take all the post-sweat pics they want without gawkers wondering what they're doing, but the room would be stocked with hair products, fitness accessories, and even photo-friendly lighting to ensure the best social-worthy pic.
It turns out that there was so much backlash on social media that Edge Fitness decided to scrap the whole idea. There are a lot of issues with a selfie room. Does it celebrate aesthetics over functionality? Does it promote body image dysmorphia? Is social media having a negative effect on people’s self-esteem and well-being? Those are all good questions but I want to posit a different one. Is a selfie room just a waste of space in a gym?
Gyms are a real estate business. You need to find a good location at a good price and then you need to maximize the space that you have. A gym should maximize the amount of space that is dedicated to its core activity, fitness. No business has unlimited resources and a selfie room means less space for actual fitness activities. I believe that a gym should be designed to provide members the best space to improve their fitness not to be trendy or to increase social media presence. Don’t waste space on something as frivolous as a selfie room. Members can take a selfie whenever or wherever. Isn’t that the whole point? They come to the gym to work-out. Give them as much space as possible to do just that.
Keeping the lights on: A gym in Sacramento has started to tap into the energy that its members generate while working out. Sacramento Eco Fitness is taking the energy that is created on its bikes, treadmills, and ellipticals and using that to offset its electrical bill:
So how, exactly, can your workout power a building? Without going full Bill Nye, here’s the deal: Specially designed green fitness equipment can harness the energy you use when you’re pedaling a bike or moving on an elliptical or treadmill and transform it into usable electricity. Sacramento Eco Fitness uses SportsArt ECO-POWR machines, which have built-in micro-inverters and juice up the electrical grid via standard wall outlets. Since this is a growing industry, you might see different approaches in different gyms; some machines only power a gym’s electrics while they’re in use, while other equipment is set up so that energy can be stored in batteries.
That’s pretty cool but does it really make that big of a difference?
After installing ECO-POWR cycles, Sacramento Eco Fitness saw their monthly electricity expenditures drop from $680 to $30. That’s pretty huge! And the gym has no intention of stopping there. Recently, the facility added a SportsArt treadmill capable of converting human energy to electricity, which should capture and store even more power. The gym hopes to share its energy with surrounding businesses within the next couple of years.
Wow, that is impressive. This won’t single-handedly solve our energy problems but every little bit helps and that’s a great savings for that gym. Plus, its members get to work-out and save the planet at the same time.
Fitness Apps: If a little of something is good, then does that make more of it better? Not necessarily. But that is the situation we find ourselves in with regard to technology. Smartphones and social media are good things but if you spend all day on Facebook and Instagram instead of interacting with the real world, then you are going to end up miserable. What about fitness apps? Can we overdo it with them too? From Medical Xpress:
I had been feeling a bit run down before heading to the gym, so I had planned on an easy workout. But then I turned on my bike's computer, which is connected to data from all the other bikes at the gym. I started a new route on the app I use, and as I pedalled, it showed that I was only in third place for my whole gym. I could have slowed down, but I didn't want to be any lower on the leader board.
I'm one of the younger members of my gym, and my pride was on the line. So I threw away my workout plan and instead idiotically chased a stranger's time. The day after, I developed a fever and felt as though getting up the stairs to bed was an insurmountable task. I did this to myself, and it's not the first time. I'm a fitness app fanatic.
Fitness apps such as Strava, Nike+ Run Club and Espresso Bikes allow tens of millions of users to virtually race one another, and even compete against Olympians. Though these apps can provide inspiration to get out the door, experts say mobile fitness apps may be sabotaging people's workouts and even putting them in danger.
You don’t want to train all-out every day of your life but fitness apps encourage people to do exactly that. A major problem we have with technology right now is that products are being designed to be addictive so that its creators can get rich. No one is content to build an app that is designed to be used 3 times a week. They want to make something that users will use every day whether that is good for them or not. We probably do need more regulation (although I doubt that anything is coming anytime soon) but in the meantime we all need to find our own personal balance. Strava might be great for pushing yourself but sometimes you need to back off as well. Either users need to devise their own schedule for using fitness apps or the apps could make an effort to provide some balance. For example, Strava could offer a way to track whether you stuck to your goal of running 5 miles in 40 minutes while maintaining a heart rate of 120. Users could choose whether they want to enter the leaderboard mode or active recovery mode. That way Strava could still be a part of its users’ daily routines without encouraging them to overdo it.
Motivation: Barbell Apparel conducted a survey and found that athletic apparel is crucial to people’s motivation to work-out. Yes, there is an element of self-serving here but let’s dive in anyway. From the NY Post:
“Your fitness isn’t a result of what you do today, it’s the culmination of what you’re willing to do every day,” said Hanson. “We founded our company with the belief that expertly made clothing could help support and motivate people to reach their full potential in the gym. Sometimes all it takes to tackle that next workout, is putting on an amazing fitting piece of clothing that motivates you. At the end of the day, those who get the best results are rarely the most talented, but almost always the most motivated.”
Top 15 things that keep people motivated to hit the gym:
- Seeing results in their body 58.7 percent/1174
- Putting on gym clothes 58.2 percent/1163
- Drinking a lot of water 46.3 percent/925
- Going with partner 44.8 percent/895
- Eating a healthy lunch 43.3 percent/866
- Setting achievable goals 40.2 percent/804
- Listening to a psych-up playlist 38.8 percent/775
- Joining a class at their gym 34.3 percent/685
- Working out in the morning 33.8 percent/676
- Eating a healthy snack beforehand 33.6 percent/672
- Talking about going 33.0 percent/659
- Eating a healthy breakfast 32.5 percent/649
- Telling your partner you’re going 32.1 percent/642
- Being able to track your progress 32.0 percent/640
- Telling a colleague you’re going 29.7 percent/593
Does putting on your gym clothes count as motivation or is that just starting your routine? Could I include starting my warm-up. There are many days when I do not feel like working out but once I get the blood pumping, I am good to go. A lot of these aren’t motivation so much as ways to make sure that you work-out (such as working out in the morning) or just different ways to stay accountable to someone or something. You can count that as staying motivated but I think that we need to change the conversation around motivation. So much of this list falls under accountability which can work but it is not the most sustainable method. And there are several ones that are just variations on sticking to the routine.
I realize that Barbell Apparel may have done something to ensure that apparel came up near the top of the survey but this is a decent reflection of how people think about motivation. We need a shift towards intrinsic motivation and this survey shows that people are focused on extrinsic motivation.
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